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2022: A Year in Review

We don’t know about you, but we’re feeling like 2022 flew by. With it came many milestones, some big (more than 55 million pounds of food rescued), others small (lookin’ at you, mini parsnips). Join us on our annual stroll down memory lane to celebrate everything we achieved together—and all the good stuff we’ve got in the works.

Let’s take it from the top

We introduced over 3,000 brand-new items this year, but some familiar names stuck around at the top of the best-seller list. In the produce world, you were all about green: organic zucchini, organic Hass avocados, and organic limes were this year’s best-selling fruits and veggies. Beyond the produce aisle, you were keen on protein, reaching first for boneless, skinless chicken thighs, free-range eggs, and extra-firm tofu. (Perhaps you were using these ingredients to whip up a batch of soup, based on this year’s most-loved blog post.)

We freshened things up a bit

This year’s marketplace newcomers included eggs, dips and spreads, and all kinds of wine. And amid record inflation impacting food prices countrywide, it only felt natural to add a selection of conventionally grown fruits and veggies into the mix. This helps us continue to keep our prices low and save even more delicious food (because food waste isn’t limited to organic produce!).

Our boxes put on even more mileage

2021 may have been the year we expanded our delivery coast-to-coast, but in 2022 we checked off all 48 contiguous states by adding Montana, Wyoming, and both Dakotas to our delivery range. With this literal milestone, we now deliver to nearly every zip code. 

We thought outside the box…

…to create unique new items for you to add to yours! When Smallhold, one of our mushroom growers, was looking for an outlet for its weekly mushroom surplus, we partnered with them to create our mystery mushroom medley

In April, we introduced Odds & Ends, our first private label line, to make it even easier to stock up on all your essentials at budget-friendly prices. The lineup grew to include three kinds of coffee, two tins of EVOO, a trusty tomato sauce, and more, like our crowd-favorite pumpkin purée made from rescued pumpkins. Luckily, we’ve got way more in store—quite literally!—for the new year.

And you thought inside your box by putting every last item to good use 

Maybe that meant serving Bobby Flay’s cacio e pepe risotto (our most-loved recipe on the blog) one night and his leftover risotto arancini (a close second) the next. Or maybe you got to know the social dynamics at play in your fruit bowl thanks to our most-saved Instagram guide on which fruits and veggies shouldn’t be stored together. It’s possible you tried your hand at a food trend or two, like we did when we discovered butter boards (our most-viewed video on IG). And even if you didn’t, butter really made the most of its 15 minutes this year—our burnt apple butter butter Reel got a lot of love, too.

Your support helped us stay true to our mission

A weekly order truly does go a long way in the name of tackling food waste and expanding access to quality groceries at affordable prices. Together, not only did we rescue a whopping 55 million pounds of food from landfills this year (chalking up to more than 278 million pounds to date), we also donated over 1.3 million meals¹ in partnership with Feeding America. We’re so proud of the work we’ve done to create a more equitable food system, and we couldn’t have done it without you!

To show our gratitude for the community sharing in our goals and helping feed our passion, we rolled out our official loyalty program, Misfits Perks. Since its launch in June, you’ve been able to bank loyalty points, with many of you enrolling in our weekly grocery plan to score two times the points on every purchase. Not yet seeing double? Visit your personal Perks Hub to learn how to earn twice as many points.

And finally, possibly the most exciting milestone of all…

This fall, we acquired Imperfect Foods so we could join forces in the battle against Big Grocery. This means that we’ll be heading into our fifth year as one big team, embracing the Imperfect (and doubling our impact) in the name of better prices, more products, and even more food waste reduction. 

To say thank you for an unforgettable 2022, we’re upping our referral reward for a limited time.

Know someone who would love to be part of this amazing community we’ve built together? If you refer a friend to Misfits Market and they place an order by January 12, 2023 at 11:45 p.m. ET., you’ll both get $20** toward a future order. (Learn more about our referral program, then invite a friend now!)

Sign up to get organic groceries delivered with Misfits Market!

Enjoyed this Year-in-Review? Browse through our archive of recaps from 2021, 2020, and 2019.

Keep Reading: Our Best Social Posts of 2022

**Referral offer valid for orders placed by new customers before January 12, 2023 at 11:45 p.m. ET. Offer not valid for past purchases and may not be combined with other offers. Offer subject to applicable order minimum. Limit 30 referrals per customer per calendar year. Please visit our Referrals page and Terms of Service for complete details. Offer may be modified or withdrawn at any time subject to change or end without notice. Exclusions may apply.

¹$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.

Comments (31)

Do you have SNAP eligible items? I am on a fixed income but have SNAP benefits. Let me know. Thank you for your time.

Hi Carole, thanks for reaching out! While we are currently unable to offer SNAP/EBT as a payment option, we are actively looking into adding it on through a pilot program. To be notified when this launches, please feel free to sign up for our email newsletter!

You’ve been saying your WORKING ON accepting SNAP Since you started that’s a long time
What are u doing about it
It’s needed

Thank you for checking in on this, Deborah! As part of our commitment to eradicate food deserts by 2025, we’re dedicated to making high-quality foods accessible and more affordable to all and we’re actively looking into adding SNAP/EBT as a payment method through a pilot program as soon as we can. Though we do not have a firm date as to when it will be available, please sign up for our email newsletter on our website if you haven’t already so that you will be notified when it launches!

I hope you have someone checking with united healthcare who has given us UCard that represent a very nice stipend for we users. The only prerequisite for using this is to buy fresh healthy groceries, and some canned goods. I would totally appreciate this as I LOVE YOUR FOOD!

Thank you for sharing, Pam! We really appreciate this great feedback, and we will definitely make sure to pass the information about your healthcare program along to the correct team. Thanks again for bringing it to our attention!

Great question, Sherry! We do carry many gluten-free products, plus a gluten-free aisle you can see while shopping. We typically include diet information (gluten-free, vegan, keto, etc.) in the product description as well. We hope you’ll give us a try & let us know what you think!

Hi Anna, thanks for your question! We currently accept all major credit cards, Apple Pay, and Google Pay. At the moment, Apple Pay and Google Pay are only available through Safari or Chrome, but we’re working on adding support for our mobile apps as we speak. For more information on our service, please feel free to visit us at!

I have been away from Misfit Market for about a year one due to the high costs of living and living on a fixed income kept me from ordering. I have decided to come starting next week but I just read on the blog that acquired Imperfect Foods. I used to order from them also but stopped because the food quality had gotten bad as well as late or missing deliveries and unusable product when it arrived so i stopped buying from them. I am asking if with Imperfect Foods becoming part of the Misfit market family am I going to get the poor service of Imperfect Foods or the better quality of Misfits market that I enjoyed when I left.

Hi, thank you for reaching out with your concerns! We’re sorry to hear about your experience, and we hope you’ll give us another chance as we make this transition and enhance the customer experience for both brands. By combining forces and reinforcing each other’s strengths, we’ll be able to improve the customer experience across the board. If you have questions or any other feedback that you’d like to share, please do not hesitate to let us know by reaching out here:!

Susan, I’d like to reassure you concerning Imperfect foods. They have really upped their game in the last year, becoming reliable deliverers of quality. I’ve been pleased I stuck with them as a customer through their VERY “imperfect” period, because now my orders are nearly always perfect, and arrive in perfect condition, delivered by their very own drivers. Personally, I am hoping that Misfits follows the example Imperfect has set in delivery!

Great question, Teresa! You can customize each and every box from a range of seasonal organic produce and high-quality, sustainably-sourced groceries, including meat, seafood, and dairy–and you can skip an order whenever you need to. We hope you’ll give us a try and let us know what you think!

Thank you for your interest, Chuck! We do not have trial boxes at the moment, but you’re welcome to order one time only to give us a try. Your membership is free and we don’t charge any fees for canceling at any time. Plus, we offer the option to skip an order or pause whenever you like. We invite you to check out our website’s FAQs if you’d like to learn more about Misfits Market, We hope you will join us soon!

I don’t like to shop for food every week I do has need so I don’t that this serves is right for me at this time

Thank you for reaching out, Shari! By default, we’ll send you weekly curated boxes, but every week you’ll have the opportunity to customize, edit, or skip your order (if you don’t need anything that week). If you prefer to opt-out of automated weekly orders, you can switch to our a la carte plan. With this option, you’ll only receive an order if you actively build a box and reach the order minimum during your shopping window. To learn more about how our service works, please visit our FAQs here: We hope this is helpful and that you’ll consider giving us a try!

Thank you so much for your kind words, Lynne! We wish you a very happy new year too. ????????

Thanks for doing a great job!

Do you have a program where I could support a family for $100 per month, but they could pick the food? I would love to preserve their dignity and let them make their own choices, but bill me.

Thank you so much for stopping by, Angelia! We truly appreciate your interest in using our service for such a kind act. We do have a donation program that allows customers to donate their boxes to people facing hunger if they need to skip a week for whatever reason, but this donation goes to our regular donation partners near our fulfillment centers.

If you have someone create an account with your payment information, you can totally have it delivered to wherever you’d like as long as they’re located within our delivery location. As for the items, they will have the freedom to choose exactly what they want from our selection of organic produce and sustainably sourced grocery items, so they can build a box that’s just right for their needs. We hope this helps! Our team is always happy to help, so we welcome you to reach out to our customer support team with a request at

Thank you for not giving up on me. I haven’t ordered in some time mostly because I get distracted until too late. I should change my delivery day so order time isn’t the weekend.

You sure can, Portia! Our service is super flexible, so you’re welcome to order weekly, monthly, or one time only (though we hope you love us and want to continue receiving high-quality, sustainably sourced groceries regularly!). Plus, your membership is free and we don’t charge any fees for canceling at any time. We hope you’ll give us a try and let us know what you think!

Hi, thanks for reaching out with this question! Due to the sensitive nature of bananas, we currently do not have any plans to offer them in our produce selection. We’d hate for them to get damaged in transit! We hope this helps, and we welcome you to share your suggestions or any further questions with our specialists using our contact form here:

I would prefer to see the item and it’s price before ordering. I have a problem ordering for more than a week or two. I eat breakfast and lunch at a senior center. For $1.00 each meal. I would need a diner and week end pkg. I like most foods but don’t eat them regularly, I snack on crackers fruit nuts etc. am I a candidate for your product. My wife does not cook , I do. What about wines?

Hi Bill, thanks for reaching out with your interest! Because we’re rescuing food, our inventory varies from week to week and even day to day. Due to these factors, every week is a little different for everyone, but we do offer previews of what could potentially be in your box (

That said, members of our community get access to shop for over 600+ types of high-quality food items from our discounted selection to build out a full grocery box. Organic produce, meat, seafood, and plant-based proteins, dairy and alternatives, snacks, beverages, coffee and tea, bread, oils, and other pantry staples—all at up to 40% off store prices.

We do this because we believe everyone should have access to food that’s both high-quality and affordable. Plus, you’re welcome to order weekly, monthly, or one time only (though we hope you love us and want to continue receiving high-quality, sustainably sourced groceries regularly!).

You can get to know us a little better first by visiting our FAQs at or our Facebook page at to see photos our customers have shared of their Misfits boxes. We’d be thrilled for you to join us, and we hope you’ll take a moment to check it out!

Comments are closed.