Every box we pack is a bet that grocery shopping can be better—better sourced, better tasting, better for the people making your food.
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This July, a wave of new arrivals landed in our store, and a handful of them tell that story louder than the rest. Here’s what’s new, and why it belongs in your cart.
Something to Sip On
Summer runs on what’s in your glass, and July gave us a genuinely interesting lineup to fill it with. Athletic Brewing’s Athletic Lite Lime & Salt brings a crisp, sessionable non-alcoholic beer to the mix, perfect for anyone who wants the ritual of a cold one without the buzz. Chlorophyll Water’s Chlorophyll In A Can turns a viral wellness trend into a grab-and-go can, subtly sweet and unmistakably green. Just Ice Tea’s White Tea Watermelon Lime delivers a lightly sweetened, brewed-tea alternative to sugary bottled teas, and Spindrift’s Yuzu Mandarin Sparkling Water brings real-squeezed-fruit flavor to the sparkling water aisle in a citrus note you won’t find just anywhere. Stock the fridge with all four and you’ve basically built a personal beverage flight.
Small Producers, Big Flavor
Some of our favorite July arrivals come from the kind of small-batch makers you won’t find at a big-box store. The Hampton Grocer joined us with a trio of granola flavors, Banana Chocolate Chunk, Superseed Grain Free, and Triple Berry Crisp, each batch made in small runs with real ingredients instead of the mass-produced stuff clogging most cereal aisles. Belgian Boys’ Bite Sized Waffles bring the same made-in-small-batches stroopwafel magic we’ve loved as a longtime co-brand partner, just in a pop-in-your-mouth format built for snacking on the move. And Love & Cookies’ Triple Chocolate cookies are proof that a small maker with a serious chocolate obsession can out-flavor anything from a factory line.
Our Own Best-Kept Secret
Not every great new arrival comes from an outside partner. Our private label, Odds & Ends, launched Fresh Pesto this month, made with quality ingredients at a price that makes weeknight pasta feel like a small win. It’s the same promise behind everything we build under our own name: prove that “better” doesn’t have to mean “expensive.”
Protein, Reinvented
Getting your protein in doesn’t have to mean the same tired bar or shake. One Trick Pony landed with an innovative peanut butter—Organic Silky Smooth—and a craveable salty-sweet snack in the form of Caramel Crunch Peanut Butter Popcorn. Mezcla’s Frosted Strawberry Protein Bar brings a genuinely irresistible flavor to a category that’s historically been more chalk than treat. And Agro Power’s Plant-Based Meat Sticks, in Savory Original and Texas BBQ, give jerky lovers a plant-forward pick that doesn’t sacrifice the smoky, savory bite that made meat sticks a road-trip staple in the first place.
Sweet Tooth Approved
Sometimes the best new arrival is just an excellent piece of candy. Smood Sweets’ Candy Dates, made from real dates instead of corn syrup, launched in two flavors this month: Sweet Berry Fish and Sour Watermelon. It’s the kind of “wait, this is made from what?” snack that makes for a genuinely fun grocery discovery.
The Bottom Line
Grocery shopping usually asks you to pick one: sourced-with-integrity or affordable, small-batch or convenient, sustainable or delicious. This month’s lineup is our answer to why you shouldn’t have to choose. Come see what else is in the box.
Shop our new arrivals now, before they sell out!