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Misfits Market Year in Review: 2025

Another year of weirdly wonderful produce, mighty rescues, and impact you can actually taste.

In 2025, our community helped us rescue millions of pounds of food from going to waste, continue to support more than 60+ local organizations (and countless more through our ongoing partnerships with Feeding America and Sharing Excess), embrace new categories, rediscover the thrill of mystery produce, and helped us champion small makers and farmers while we continue building a better, more sustainable food system.

But we also had a lot of fun along the way. Before we officially close the book on 2025, let’s take a look back at the foods you loved most, the stories you shared, the posts you saved, and the moments that made this year so special.

Millions of Pounds of Food Rescued—It’s What We Do Best

This year, we rescued 27 million pounds of food from waste or lesser outcomes, a milestone that reflects the collective impact of every customer who shops with us.

Over the years, those rescues added up to more than 265 million pounds of food diverted from waste or lesser outcomes, along with billions of gallons of water and millions of pounds of CO₂ emissions avoided.

Supporting Communities Near and Far

This year, we were proud to support dozens of community organizations across the country, including:

  • Emergency food donations to people affected by the LA fires
  • Sponsoring Sharing Excess’ redistribution efforts at Hunts Point
  • Continued support of Feeding America, expanding access to food in communities nationwide

Your orders help make these partnerships possible and help create a future with less food waste and more food access.

Your Most-Loved Foods of 2025

Top 5 Most-Purchased Produce Items

  1. Organic Cucumbers
  2. Lemons
  3. Organic Scallions
  4. Organic Blueberries
  5. Organic Zucchini

Staff Favorites We Couldn’t Get Enough Of

Behind the scenes, we were obsessed with:

  • Odds & Ends Cold Pressed Orange Juice
  • Odds & Ends Soffritto Paste
  • Red Dragon Fruit
  • Odds & Ends Sweet Heat Cheese Spread
  • Lucy Glo Apples
  • Vista Hermosa Flour Tortillas
  • Organic Sweet Brocc Tops
  • Stone & Skillet Super Grains English Muffins

Most Unique Items of the Year

The standouts that made your boxes a little more delightful:

  • Oishii Wabi-Sabi Berries
  • Ground Bison
  • Transitional Red Kiwis

Our Favorite Rescue Moments

Behind every rescued product is a story worth celebrating:

  • Odds & Ends Ravioli (a brand-new rescue!) – We upcycled cheese trimmings along with other delicious ingredients and then wrap it all up in pasta dough
  • Bacon Ends & Pieces – When Niman Ranch is left with extra trimmings after cutting bacon into strips, we get to buy up all those delicious scraps.
  • Odds & Ends Dark Chocolate Covered Pretzel Pieces – Smaller pieces mean more chocolate in every bite, making these rescued dark chocolate pretzels even better than the originals.

New Categories We Launched in 2025

This year, Misfits Market got even bigger—and your weekly shop got even easier. We officially expanded into:

  • Household essentials
  • Health & beauty
  • Frozen foods (select areas only but more coming in 2026!)
  • Bananas – It only took seven years but they finally made it to our store

These additions helped us move closer to becoming a truly one-stop, low-waste, value-forward grocery experience.

A Big Return: Mystery Produce Bundles

This year, we brought back one of your all-time favorite shopping experiences: mystery produce. For customers who love peak-season produce and surprises, these bundles became an instant hit. But they’re more than just fun—mystery produce helps us divert even more food from lesser outcomes, support farmers with unpredictable harvests, and give a second life to high-quality crops that deserve to be eaten, not wasted.

Read more: How Mystery Fruits and Vegetables Help You Discover New Farm-Fresh Produce

Your Favorite Instagram Moments of 2025

You saved them, liked them, shared them, and tagged your friends, too.

Looking Ahead to 2026

New year, new reasons to shop with us every week. We’re bringing even more rescued food, standout small brands, and unexpected finds to the table. If you love discovering what’s next in food, 2026 is going to be a very good year. 

Thank you for being part of Misfits Market in 2025. Here’s to more good food—and more good impact—in 2026 and beyond.

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