At Misfits Market, we’re always exploring innovative ways to build a better food system—and that includes how your produce is grown. One of the most exciting advances right now? Hydroponic farming. By rethinking traditional agriculture, these farms are producing fresh, flavorful food while using fewer resources and less land.
What is Hydroponic Farming?
Simply put, it’s a method of growing plants without soil. Instead, crops grow in nutrient-rich water, often inside controlled environments like greenhouses or indoor facilities. This approach allows for year-round harvests, more efficient resource use, and produce that’s just as crisp and delicious as what you’d find from a traditional farm.
Here are a few reasons why hydroponic farms are becoming such an important part of the future of food:
Space Efficiency
Hydroponic systems are often used in vertical farming, which stacks crops in layers to maximize space. By growing upward instead of outward, farms can increase yields while using a fraction of the land. This makes it easier to grow food in cities or areas where farmland is scarce. One of our favorite picks that use this method? Oishii Wabi-sabi Berries. Hydroponic strawberries for the win!
Reduced Water Use
Because hydroponic systems recirculate water, they can use up to 90% less than traditional farming. That means fewer resources wasted while still producing lush, healthy crops like Local Bounti Hydroponic Butter Lettuce and Crispy Green Leaf.
Year-Round Growing
Indoor hydroponic farms aren’t dependent on seasons or weather, which means more consistent harvests and fewer supply chain disruptions. Whether it’s peak summer or the middle of winter, you can still enjoy fresh produce like Organic Living Herbs—grown without skipping a beat.
Closer to Home and Fewer Pesticides
Controlled environments mean fewer pests, which means fewer chemical inputs. And because hydroponic systems can thrive almost anywhere, including urban areas, food doesn’t have to travel as far to reach you. That’s good news for your plate and for the planet.
Hydroponic farming isn’t just a trend—it’s a smarter, more sustainable way to grow food. With less land, less water, and fewer chemicals, it’s helping build a food system that works better for both people and the planet.
Keep an eye out for more hydroponically grown produce at Misfits Market!
Want to learn more? Visit our Food Waste Hub for even more ways to eat sustainably and reduce your impact.
Keep Reading: What is Regenerative Farming? A Guide to Regenerative Agriculture