You’ve likely seen the headlines about rising egg prices driven by widespread outbreaks of bird flu. It’s a stark reminder of why understanding the source of your food is crucial—particularly during times of market turbulence.
The Problem with Factory Farming
Big supermarkets typically focus on variety and volume, aiming to provide the widest selection at the lowest prices. However, this model often prioritizes quantity over quality and can lead to serious sustainability and ethical concerns. Eggs, one of the hardest-hit categories this season, highlight these issues vividly.
The cheapest eggs frequently come from industrial-scale farms, known as factory farms, where thousands of hens live crowded indoors with limited space to move. This cramped environment is not only stressful and inhumane for the hens but also creates ideal conditions for diseases like bird flu to spread rapidly. When outbreaks occur in these settings, egg supplies are swiftly and drastically impacted. The resulting price hikes, combined with reduced availability, make shopping unpredictable.
Keep reading: How to Make Eggs Last Longer (Even During Shortages)
Misfits Market: A More Reliable and Responsible Approach
At Misfits Market, we approach sourcing differently. We prioritize direct, transparent partnerships with family-owned farms committed to higher standards of animal welfare, sustainability, and overall quality. This means we offer fewer, carefully chosen options rather than overwhelming you with an extensive but questionable selection.
Take our Odds & Ends eggs as an example. We source these pasture-raised, organic eggs from dedicated family-run farms in Missouri and Arkansas. Each hen on these farms enjoys a minimum of 108 square feet of outdoor pasture space, meeting Certified Humane standards. Beyond the ethical benefits—ensuring the hens live happier, healthier lives—this ample space also significantly reduces disease transmission risk.
Quality That Keeps Prices Stable
By maintaining direct relationships with responsible farmers, Misfits Market minimizes the risks associated with industrial-scale agriculture. When bird flu impacts large factory farms, prices skyrocket due to sudden shortages. Our smaller-scale, humane partners often remain less affected, meaning our supply and prices remain more stable.
When you buy eggs from Misfits Market, you’re choosing a better food system—one built on transparency, humane treatment, and quality. You’re supporting farmers who care deeply about their animals and the environment, and in turn, you’re receiving products that you can trust and feel good about feeding your family.
A Better Food Future
This bird flu season has shown us how interconnected our food system truly is. Where your food comes from directly impacts its availability, cost, and quality. Misfits Market remains committed to building and maintaining a food system you can rely on, even when the market faces turbulence.
Want to make sure your groceries come from trusted, responsible sources? Start by choosing foods thoughtfully sourced and vetted by Misfits Market.
Shop Misfits Market’s pasture-raised eggs and other responsibly sourced groceries.
Hungry for more? Try one of these egg-centric recipes using quality-sourced eggs from Misfits Market:
