What if we told you that some of the most delicious strawberries you can find don’t grow outdoors? In partnership with Oishii, we’re bringing you Wabi-sabi Berries, a celebration of nature’s perfectly imperfect produce. Inspired by the Japanese philosophy of embracing flaws, these berries may be on the smaller side, but their flavor is anything but.
Wabi-sabi Berries are grown using Oishii’s cutting-edge vertical farming technology and picked at peak ripeness. The result is a berry that’s bursting with sweetness, tartness, and a crisp, bright bite—all while being pesticide-free and Non-GMO Project Verified. With this launch, Oishii and Misfits Market are taking a stand against food waste. We partnered directly with Oishii to rescue the slightly smaller berries that stores might overlook—after all, size has nothing to do with taste.
A Sustainable Approach to Farming
Built in a repurposed plastic manufacturing plant and powered primarily by solar energy, Oishii’s Amatelas Farm is a testament to their sustainability commitment. By recycling up to 95% of the water used for farming and implementing the latest energy-efficient LEDs, Oishii is leading the way in tech-forward, eco-friendly agriculture. The company operates with extremely low waste, finding creative ways to upcycle berries into baked goods, body care, and even craft beer.
Why Wabi-sabi Berries?
- Packed with nutrition and flavor, despite their size
- Vertically farmed for peak freshness, all year long
- Pesticide-free & Non-GMO Project Verified
- Grown sustainably with minimal environmental impact
Ready to taste these flavor-packed berries for yourself? Shop Wabi-sabi Berries at Misfits Market for just $12.99.