Our customers asked for it, and we delivered: You can now shop safer, more sustainable household essentials alongside your groceries! We’re talking laundry care, kitchen basics, and everyday items made with ingredients you can actually trust and that actually work.
How We Curated Our Selection
Finding cleaning products that are both safe and effective isn’t easy. It’s hard enough to hunt through thousands of products in traditional grocery stores to find the good stuff. On top of that, a lot of brands out there call themselves “clean” or “family-friendly,” but once you check the ingredients or the packaging, they don’t really measure up.
That’s why we spent months researching, testing, and curating products we’d be proud to bring into our own homes. We looked for safer ingredients, fewer chemicals, less waste, and real results.
We also made sure every product comes from a brand that shares commitment to transparency, quality, and doing things better for people and the planet. Many of them are small businesses and are hard to find at supermarkets. But now they’re just a few clicks away at Misfits Market.
What You’ll Find in the Aisle
We’re kicking off the selection with 30+ everyday staples you use daily where better ingredients and safer choices make a real difference. Every single one is selected for its performance, safety, and environmental impact, including:
- Laundry care made with safer ingredients
- Gentle, effective cleaning formulas
- Compostable and recyclable kitchen supplies
- Tree-free paper goods
What Makes Our Standards Different
We don’t fall for surface-level claims some popular “family-friendly” brands make, and we don’t expect you to either. Every product in our household aisle meets strict criteria:
- Better, Eco-Friendly Ingredients: Plant- or mineral-based with no harsh chemicals, including bleach, ammonia, and artificial fragrances
- Safer for Families: No synthetic fragrances, dyes, or unnecessary additives
- Smarter Packaging: Compostable, recyclable, or waste-conscious; no PVC or unrecyclable single-use plastics.
- Mission-Driven Brands: Companies that lead with transparency and improve the world around them
Meet a Few of the Standouts
Here are some of our favorite brands you can now shop in our Household aisle:
- Molly’s Suds: Non-toxic laundry and cleaning products that don’t compromise on performance
- If You Care: Kitchen staples like parchment paper and coffee filters that are compostable and unbleached
- Repurpose: Certified compostable disposables that make eco-friendly entertaining easy
- caboo: Soft, tree-free paper goods made from fast-growing bamboo
- Root & Splendor: Scent-forward, small-batch cleaning supplies with full ingredient transparency
What’s Next?
Our assortment is always growing and we want your feedback about what you’d like to see. Drop us a line in a comment below to let us know which household items you want to shop in our store!