Let’s Talk About Our Impact

Updated December 2024: We’ve been named as one of Fast Company’s 2024 Brands That Matter! We’re proud to be in such great company, but we couldn’t do any of it without our supplier partners who create a more sustainable food system and our customers who help us fight food waste with every order. Learn more about the honor.

Food loss and waste generates 8-10% of annual global greenhouse gas emissions—almost 5 times that of the aviation sector! That’s why we save groceries from waste or lesser outcomes and sell them at a discount. It’s an easy way to reduce greenhouse gas emissions, and honor all the resources that go into getting groceries to your door. (Consider this permission to book your next flight.)

According to ReFED, in the U.S., a staggering 38% of all food goes unsold or uneaten—the equivalent of 145 billion meals annually. As conscientious consumers and people who appreciate a good meal, we don’t take that lightly. Instead, we use it as motivation to keep at our mission, which is to reduce food waste and make shopping for sustainable, high-quality groceries easier and more affordable. With the help of our customers, we already rescue on average 500,000 pounds of food from waste or lesser outcomes every week! 

Keep reading: How We Calculate Our Environmental Impact

Save food, fight climate change

Reducing wasted food is one of the most effective ways to curb climate change, which is why we make it such a central part of what we do. But we also minimize our environmental impact in so many other ways, like the free packaging return program we offer (the only nationwide grocer to do so!).

With one order, the average Misfits Market customer saves:

• 5.01 pounds of food from a lesser outcome
• 6.94 pounds of CO2e emissions
• 196.79 gallons of water

Not to mention our unique sourcing strategy:

By seeking out food that might otherwise go to waste or lesser outcomes, we’re able to pass savings (up to 30% off grocery store prices!) along to our customers. We offer a wide range of more sustainable groceries, and we’re always adding new brands, upcycled items, and hard-to-find produce.

We’re building a movement

We work every day—at the farm, in the food supply chain, and in our homes—to waste less food. Those collective efforts add up. When you shop with us, you’re part of a community doing good.

Suppliers

We partner with farmers and producers to rescue high-quality fruits and vegetables, surplus packaged goods, and so much more.

Customers

Our customers make an impact with every order—and they get to track their stats in their accounts.

Community partners

Our people are at the center of everything we do, from our partners in sourcing, to the customers who support our mission, to community members fighting food insecurity. In 2023, Misfits Market donated over 6 million pounds of food to 60+ food bank and pantry partners as well as 1.5 million meals* to Feeding America.

Get organic groceries delivered with Misfits Market.

Want to learn more about how Misfits Market is making an impact? Well lucky for you, we just put together our first-ever Impact Report, with the backstory on our Odds & Ends brand redesign, our ongoing zero-waste initiatives, and a deep dive into upcycling.

Read our 2023 Impact Report

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks