We’ve got exciting news to share: The Rounds is now part of the Misfits Market family!
If you’re a loyal member of The Rounds, welcome—you’re in the right place. You’re joining a community that cares deeply about making better choices for our food system, and we’re glad to have you with us. If you’re already part of the Misfits Market community, get ready to meet some like-minded new members.
Welcome to a Better Grocery Experience
Misfits Market and The Rounds were both built on a belief that grocery shopping can—and should—be better. The Rounds created a smart, low-waste delivery model for everyday essentials using reusable packaging. At Misfits Market, we help our customers save money, time, and perfectly good food from going to waste, all while discovering high-quality, more sustainable groceries.
Starting today, The Rounds members can enjoy fresh groceries, surprise finds, and a shopping experience that reflects their values—now available through Misfits Market. And now, with The Rounds’ partnerships, we’ll reach even more households, including those in corporate offices and multi-family buildings.
What The Rounds Members Can Expect
To help you get started, we’re offering:
- $30 credit to use on your first Misfits Market order*
- A free year of Misfits+ Misfits+ members save an average of $322 annually** on groceries!
- Access to a wide selection of high-quality grocery items, from fresh, seasonal produce and pantry staples to meat, seafood, dairy, and household essentials
- Our free packaging return program, the only one of its kind offered by a nationwide grocer
- Reliable weekly delivery, powered by our own delivery team
- A referral program—for every friend who places an order using your unique referral code, you earn credits equivalent to $50. (Bonus: they’ll get $50 too!)
- A convenient app for on-the-go shopping and delivery notifications. Download the Misfits Market app on iOS and Android.
You’ll still be shopping in a way that reduces waste—but now with more flexibility, more variety, and expanded delivery nationwide.
Expanding Your Impact—And Savings
When you skip the store and shop with us, you don’t just save money when you save food. You also help save food from going to waste along with the resources that go into growing, producing, and shipping it.
Save Food
You help save an average of 5.01 pounds*** of food from waste or lesser outcomes with every order.
Save CO2e
Every order also helps save 6.94 lbs of CO2e**** that would’ve been emitted had we not rescued that food.
Save Water
Rescuing food also means saving all the water that goes into growing it (an average of 196.79 gallons per order!).
Whether you’re here for the savings, the mission, or the selection (or all three!), we’re so glad to have you. The Rounds was built by people who are passionate about improving how food and other essentials get to your home. At Misfits Market, we feel the same.
We’re so glad you’re here.
*Offer for a free one (1) year membership to Misfits+ and a $30 credit to Misfits Market valid only for first-time Misfits Market customers who are existing members of The Rounds. To claim the $30 credit to Misfits Market, you must register for an account and enroll in a grocery plan at https://www.misfitsmarket.com/welcome-the-rounds-members?promo=MMROUNDS30&utm_source=therounds using the same email address associated with your account at The Rounds by no later than June 20, 2026. The $30 credit to Misfits Market will be added to your account upon enrollment and must be used by June 30, 2026 at 11:45 PM ET. To claim the free one (1) year membership to Misfits+, you must enroll in the Misfits+ program after creating your Misfits Market account and complete the payment of your initial annual fee (which may not occur until completion of any applicable free trial period) by no later than June 30, 2026, after which the amount of your initial annual fee will be automatically refunded to your form of payment within 10 business days. Misfits Market accounts are subject to Misfits Market’s Terms of Service and Privacy Policy. Order minimum applies to all orders. Offer not valid for past purchases and may not be combined with other offers. Offer not valid for existing or prior customers of Misfits Market or Imperfect Foods. Exclusions may apply.
*Based on current average savings per order when shopping weekly.
** Based on the average savings per customer order in 2023.
***According to the EPA average for the same trips to the grocery store.
Comments (4)
One of the things I loved most about the Rounds was the sustainable refillable packaging with mason jars and that they would pick up your empties. I use other grocery delivery services and that’s what stood out for me the most with The Rounds. I’m looking forward to trying Misfits Market but am sad as I will likely not be getting that same sustainable refillable mason jar service from Misfits Market.
Hi Joanna! Thank you so much for sharing what you loved about The Rounds. We completely understand how meaningful the sustainable model was, especially with the convenience of pickup. While Misfits Market’s experience won’t be identical, we’re deeply aligned with The Rounds when it comes to reducing waste, supporting better food systems, and making sustainability more accessible.
At Misfits Market, we focus on fighting food waste at every step—from rescuing high-quality, less-than-perfect produce to sourcing from farmers and makers who are working toward a more sustainable food future. Our packaging is designed with purpose: whenever possible, we use minimal, recyclable, compostable, or reusable materials—and we’re proud to offer a free packaging return program, the only one of its kind among national grocers. You can learn more about it here: misfitsmarket.com/packaging.
We know there’s no one-size-fits-all approach to sustainability, and we’re always evolving based on what truly makes an impact. We’re thrilled to welcome you and other Rounds members into our community—and we hope you’ll find new ways to shop sustainably with us, too. 💚
I’m really bummed about this acquisition. The Rounds used to bring me locally sourced goods (major emphasis on Philly area bakers, farmers, formulators, etc) via a bicycle in refillable containers. Now Misfits will ship me nationally-sourced, Big Name Brand, occasionally-rescued (but mostly not) supplies via standard shipping supply channels? If you live in the middle of nowhere, or were only looking for produce, I get the appeal, but we live in a densely populated city. If I want to minimize my impact on the world I should cancel my membership altogether and just walk to my local stores, at least then I’m not generating new emissions. This feels like greenwashing, and like you bought the rounds just to remove a local competitor.
Hi Fiona! Thank you so much for sharing your thoughts. We truly understand and respect how much The Rounds’ local, low-emissions model meant. While Misfits Market’s approach is different, our core mission is to fight food waste and fix the broken food system. The majority of our produce is rescued—meaning it’s surplus, off-spec, or at risk of being discarded for reasons that have nothing to do with quality or nutrition. We also work with farms and mission-driven producers who are aligned with our values around sustainability, equity, and access.
We’re transparent about where we’re making an impact, and you can read more in our 2024 Impact Report here: 2024 Impact Report It outlines how we source, how we ship, and how we’re building a grocery model that reduces waste at scale—without sacrificing food quality or affordability.
We know there’s no one perfect solution, and we’re committed to listening and evolving. Your perspective is valuable, and we hope you’ll give us a chance to show what thoughtful, impact-driven grocery delivery can look like—even if the format has changed.