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Goodbye Dry January: Introducing Wine at Misfits Market

Your one-stop value grocery shop just got better…

It’s official: Misfits Market has entered the world of wine! All customers* can now choose from curated bundles of three- and six-bottle bundles at prices that are cheers-worthy.

Beginning today, you can purchase high-quality bundles of wine at prices starting at $35.99 for 3-bottle bundles and $92.99 for 6-bottle bundles (three packs of individual wines in the assortment are also available). The wine bundles are curated for casual drinkers and knowledgeable enthusiasts alike, reflecting selections from both well-known and lesser-known varieties from up-and-coming regions like Sicily and South Africa. The assortment spans red, white, rosé, and sparkling styles, many made with sustainable practices, low sulfites, or low winemaking intervention (i.e. natural wines).

A sample of our growing bundles include the following:

  • Picks for Pasta Night: a trio with deep, complex notes—from fresh and fruity to juicy and smoky—that pays homage to pastas and other tomato-forward dishes. 
  • Cheese Board Companions: an especially fragrant bunch that serves as a delicious companion to salty appetizers.
  • Weeknight Wines: straightforward sips of white, red, and rosé that make excellent palate cleansers.
  • California Dreamin’: wines with a variety of flavors and aromas that reflect the state’s diverse climate.
  • Straight from the Mediterranean: a mineral-driven pack of easy-sipping whites and reds from Italy, Spain, and France.

Our approach to wine is similar to our grocery sourcing, for which we leverage direct partnerships with farmers and food producers to source organic produce and other high-quality groceries at a discount. By searching high and low to find quality wines in places others don’t often look, we’re able to pass along savings directly to the consumer. And, because we’re sourcing directly from suppliers, fewer resources are wasted in getting it to you versus a traditional store.

How it works

Simply log in to your account during your regular Misfits Market shopping window and purchase any of the curated wine bundles by shopping the dedicated “Wine” aisle. There’s no order minimum for wine. We’ll ship your wine separately from your groceries in recycled cardboard boxes that are 100% recyclable with eco-friendly padding for safety. Upon delivery, a government-issued ID will be checked and an in-person signature of someone 21 years of age or older is required.

With wine added to the aisles, Misfits Market now has everything you need for your weekly shop—and you can enjoy delicious, wallet-friendly wine without having to leave home. Cheers!

*Wine is available in all states in the lower 48 except Alabama, Arkansas, Delaware, Kentucky, Mississippi, Montana, Rhode Island, North Dakota, South Dakota, Utah, and Wyoming. Delivery unavailable in Alaska, Hawaii, and other U.S. territories. No delivery to P.O. boxes, APO addresses, and select addresses in the delivery area.

Comments (2)

Hi, Rich. Great question! Our wine selection all has the same bottle size of 750mL. We hope this is helpful and that you can try some soon!

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